Are your retail sales just not cutting it anymore? Online payments may be your next best move. With the increasing emphasis on global competitiveness and that stark realities of a devalued dollar, the reasons to have your business access the global marketing place through the internet are stacking up.
It's not just the macroeconomic picture that is motivating this move, individual consumers are voting with their actions. "Although 54% of consumers use . . . online payment solutions, only 35% of merchants provide these payment options, according to a recent study by Javelin Strategy and Research." If this quote isn't clear enough, hear this: your customers want to pay you for your services, but they're having trouble accessing you! Online payments aren't just for Amazon and eBay, every merchant can take online payments through the payment processor.
Many merchants don't see themselves selling to people out of state, let alone out of the country, but let's not forget that most people keep up with their local friends on Facebook, just as much as people far away from them. The internet is a tool for us all to be more intimately connected, but it doesn't supplant our in-person relationships in all but a few cases.
The same concept applies to your consumers. Although they may be just around the corner, your customer wants to be able to interact and potentially buy from you online from the comfort of their own home, in addition to being able to walk in your door periodically (and less often than they'll find you online).
So waste no more time, break down any obstacles to selling to your customers, start looking into online payments options today!
Matthew Koren is the President of Priority Payments Northwest, a merchant services and payroll processor located in Portland, OR. He runs his company, in addition to a management consulting practice as an Associate with Causeit, Inc. You can contact him by filling out the Contact Us page, or by calling 866-402-1485, ext 750.